Happy Healthy Habits Designed with Your Real Life in Mind
The Feel Good Effect is home to the habits coaching certification, the FGE certified coaches directory, and happy habit resources.
The Feel Good Effect
our mission?
to make building habits accessible and intuitive. we’ve created our signature coaching certification, resources, and book all based on this ridiculously simple, incredibly doable approach to living your happiest, healthiest life.
The Feel Good Effect
how it started
Before this all began, we were raising a newborn, working multiple jobs, and striving to do all.the.things. Despite following all the popular advice, we were struggling - generally frustrated and often overwhelmed. We knew being happy, healthy humans shouldn’t be so hard.
how it’s going
Eventually we drew on our 50+ years of combined experience in behavior change, psychology, and mindfulness to reimagine habit design so that it works in real life. These days, we’ve found a way to drop the “shoulds” and create a life full of calm, clarity, and joy - based on one single question: “What about actually feeling good?”
meet our founders
Recently named one of the Most Influential Women in Wellness, Robyn Conley Downs is on a mission to make being a healthy, happy human simple.
Her radical, research-supported approach to habit design merges modern applied behavior analysis and mindfulness to make achieving life goals joyful again. Robyn holds a master’s degree in education with an emphasis in behavior change and 4 years of public policy & health change at the doctoral level. She’s the bestselling author of The Feel Good Effect, host of The Feel Good Effect Podcast, creator and Editor in Chief of the award-winning website Real Food Whole Life, and Founder + CEO of The Feel Good Effect & Coaching Certification.
Robyn’s Credentials & Education
BS, Political Science and Education
MEd, special education, emphasis in applied behavior analysis
4 years, Public Affairs and Policy PhD
Registered yoga teacher (200 hours)
Author, The Feel Good Effect
Host, The Feel Good Effect Podcast - 2 million downloads
Editor in Chief, Real Food Whole Life
The Goods
Married to her “one and only” Dr. Andrew Downs for 19 years
Mom to the girl with strawberry blonde hair who goes by Elle
Frequent spiller of drinks, making parties particularly awkward
dr. andrew downs
Dr. Andrew Downs received his Ph.D. in clinical psychology with an emphasis in applied behavior analysis. His research program focuses on health promotion, positive development and wellness in individuals across various settings. At The Feel Good Effect he focuses on simple, effective behavior change for a happy, healthy life and leads the Feel Good Effect habits coaching certification. He’s the co-founder & chief education officer of The Feel Good Effect.
Andrew’s Credentials & Education
PhD, Clinical Psychology
MS, Clinical Psychology
BA, Psychology and History
Professor, Psychological Sciences
Leadership Coach
The Goods
Seems happy and whole, despite having no Instagram account
Chief dishwasher for thousands of Real Food Whole Life recipe projects
Never tells anyone he’s a psychologist so people don’t think he’s analyzing them (he’s not)
steps to getting started
one
Become a certified habits coach
Build a life-changing business grounded in helping others achieve more calm, clarity & joy through our proven habit + mindset framework.
two
Find a certified Feel Good Effect coach and turn your “shoulds” into “goods” by creating a habits-based approach to more calm, clarity and joy in your everyday.
three
Happy healthy habits designed with your real life in mind. Get the tips, resources, and ideas to simplify feel-good habits, now.
habit Magic Starts Here
Learn how to create quick & easy habits for more calm, clarity, and joy.